Google's Ad Exchange, a Comprehensive Digital Ad Strategy

A slew of recent ad-related acquisitions and programs indicate that Google is prepping an ambitious digital ad exchange , one which will tap Google’s large online footprint and garner data on individuals at unprecedented levels.

One of the main pillars of the search giant’s online ad empire will be the web-data exchange, which executives and engineers have already begun constructing. The exchange will function like an online market that trades in consumers’ online data. Web site owners (publishers) would sell data they’d collected on their users to potential advertisers over the exchange. Using this data, advertisers target specific portions of their audience, the folks who are most likely to be interested in their given product or service.

According to an Ad Age report , the exchange would likely function in tangent with DoubleClick , one of Google’s acquired companies, which provides Internet ad serving. DoubleClick, bought by Google in 2008, offers technology products that help advertising agencies and publishers traffic, target, deliver and report on their interactive advertising campaigns.

“If our vision is a comprehensive one, it needs to contemplate data in addition to ad inventory,” DoubleClick exec and VP Neal Mohan told AdAge. “We are working on initiatives to help publishers and advertisers do just that.”

In owning DoubleClick and the online exchange, Google would provide a one-stop shop. Publishers and third-party providers feed Google’s exchange the data. Advertisers could then buy that data as well as the ads–complete with advanced traffic, targeting, delivering and analytic data.

But Google’s acquisition history goes deeper than that. Google also owns Invite Media, Teracent and AdMeld, pending a review by the department of Justice. All of these acquisitions bring with them products and teams with acumen in creating online ad exchanges.

Invite Media is a universal buying platform for display media. Its opus is the Bid Manager , a web exchange technology that helps advertisement buyers navigate high-volume display-advertising exchanges. It allows advertisers to purchase form multiple ad exchanges, like those offered by Yahoo, AdBrite, Microsoft, and Right Media, though it is integrated seamlessly with DoubleClick. Teracent offers intelligent display advertising .

AdSense Alternative: AdBrite | Best Directory Search Blog

Another AdSense Alternative , AdBrite, provides an ad marketplace for both advertisers and publishers of blogs and websites. Publishers can generate revenue by placing high-quality, targeted ads on their site. There is an option to place banners in different sizes, text ads in different sizes, full page ads, and inline text ads. A unique feature is Britepic which allows you to monetize photos on your site with interactive text ads. It’s a great way to advertise without using valuable space for content.

AdBrite advertisers reach 85 million online visitors across 70,000 sites, all with a single buy.  AdBrite serves ads on nearly 1 billion pageviews per day. Advertising could never be simpler. Use standard ad units, like banners and text ads, or try their unique Full Page Ad. Optimize your campaign to maximize your results with the ability to pause under-performing campaigns or add more funds to better-performing campaigns.

AdBrite, an AdSense Alternative , also has a referral program.  On all buying and selling activity referred by your site, you earn:

50% of AdBrite’s profits for the first 3 months 10% of AdBrite’s profit for the next 9 months

There are a variety of referral buttons in many different sizes that can be placed on your site or blog. It’s best to place them on the sidebars if you have a blog; however, the better the location means better revenue so place them where your visitors will likely find them.

It’s simple and FREE to join, so, make  your AdSense Alternative.

After you have selected a couple targeted long tail keywords, the next step is to write some relevant and attractive ad copy and link the specific long tail keyword directly to the product page in your store. You want the transition to flow smoothly for the potential customer.