Amsterdam Worldwide Unveils China Film for Intel's Visual Life Global Campaign

The film is part of Intel's ongoing "Visibly Smart" consumer marketing strategy, showcasing the brand's 2nd Generation Intel Core Processor family. Following the huge success of its first movie "The Sartorialist," this film, entitled "Kitty & Lala," illustrates the diverse, personal, and emotional role that technology plays in the everyday visual life of two young Chinese wedding photographers - Kitty and Lala - whose photo blog is one of the most popular in China.

The result is a beautifully choreographed portrait of urban China. Using stop motion cinematography, juxtaposing split screen images of contemporary and traditional China, the film captures how technology and creativity enrich Kitty and Lala's innovative, highly personal client work and enables them to live their visual life. The film also sheds light on changing attitudes towards traditional Chinese culture by the post-1980s generation, who combine respect for their heritage with individuality and creativity.




Fuelled by a desire to combine their love of conceptual art with commercial photography, Kitty and Lala harness Intel technology to unite fantasy and originality in wedding portraiture. The film illustrates how work created by their studio, 80 Impression, is gaining popularity among young urbanites. Kitty and Lala explain the importance of photography in China and how it presents an opportunity for couples to express themselves.

Some of their most notable work features in the film, including a kitsch fairy tale-themed shoot, a couple photographed at a factory location, and a tongue-in-cheek picture of two football-fan newlyweds posing in tracksuits. "Kitty & Lala" premiered in China prior to an international rollout.






"Within the space of 20 years China has a generation of young adults with disposable incomes, western educations and a view of the world that, with the help of technology, is no longer bound by geographical distance," said Brian Elliott, founder and CEO, Amsterdam Worldwide. "Kitty and Lala exemplify this new Visual Generation. Their story is a natural fit with Intel's campaign and has a tangible link to the diversity of Core Processor technology."

The team behind the film includes director Qiao Li, an award-winning Australian film maker based in Beijing. In 2007, he worked alongside the director Roger Spottiswoode on the movie "The Children Of Huang Shi" starring British actor Jonathan Rhys Meyers.

Gourmet Baking: Celebrating Friendship

I have known my friend, N, for no less than 9 years I think. We went to the same college in Cupertino, we go to the same church, we hung out and laughed together, we stayed up late together, usually it's me making a cake, and her helping me making little fondant figurines, we get very excited over food, and many many more. She is the type of person who can bright up your day instantly, she's always full of smile in any circumstances, always willing to help, very kind-hearted, there is no single negative thing I can think of when I think of her. Instead of being all tears, we decided to throw her a party to celebrate the friendship we've shared over the years. With everyone talked about Prince William's and Kate's fairy tale wedding, the theme for N's party is "Royal Ball", with blue and silver as the color theme, as N is too a fan of anything magical (can you imagine she's been to Disneyland in LA for 10x?!!) I wanted to make something for her before she left and I only had a few days (workdays) after my previous trip to plan, shop and to make it, so there wasn't much I could do. I decided to make a display cake with the blue/silver theme to get that "fairy tale" feeling and make verrines for the dessert. N loves the rose-lychee combination, and so I decided to make a verrine that incorporates raspberry, rose, and lychee. You might think that I make this combination too often, but I do love it that much, the combination of flavors and the appearance, again, Pierre Herme is a genius for coming up with this combo among many others.

RT : Our Fleur collection is featured on the 'Kent Wedding Fairy Blog' !

Our Fleur collection is featured on the 'Kent Wedding Fairy Blog' !

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