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Unlike Groupon, Living Social, and other traditional group-buying sites that promote coupons, Deal Décor.com promotes factory direct deals on home & garden products, therefore carving out a new and unique niche within the fast growing group-buying industry in America that is expected to grow by 138% to $2.66 billion in 2011 as reported by TechCrunch.com. Deal Décor.com leverages the collective bargaining power of consumers by aggregating individual purchases from a city into a single order placed with a factory in Asia. This business model allows consumers to save hundreds of dollars on their purchase when compared to the lowest retail price for the same item on the market. For example, Deal Décor.com will be selling a three piece sofa sectional for $399, which is at least $300 less than the lowest price listed on Amazon.com for the same exact item.PRICE TRANSPARENCY One major point of differentiation is Deal Décor.com's unique price transparency program that provides consumers with full cost visibility behind the company's supply chain. Each deal will share with customers a product's factory cost, transportation cost from Asia, and the company's dollar margins on each unit sold. Deal Décor.com will be the first company in the world to offer such levels of transparency.
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